Investing in diversion prevention solutions is crucial for any company producing perfumes or cosmetic products. Grey markets pose a serious threat to these companies and can cause considerable financial losses, while also affecting consumer confidence. Non-authorized reselling means reselling genuine products outside of official distribution channels. Such products are often sold at lower prices, which can damage the company’s reputation and cause financial losses. To safeguard your business against grey market activities, you can put a number of security measures in place, such as physical codes, secure traceability solutions and partnerships with brand protection service providers. Advanced Track & Trace provides effective solutions in this very field to help brand inspectors monitor your markets as well as your profits.