ATT is chosen by a high-end French cosmetics brand.
A high-end French cosmetics brand places its trust in ATT. The French brand has adopted ATT’s solutions in response to numerous illicit activities such as diversion, parallel markets and counterfeiting.
Packaging and labels are printed using full digital printing on HP printers. The authentication codes and private unit-level tracers are invisible; these are integrated into the printing design in one single printing operation. The files for printing are provided to the printer in a ready-to-print format via the VARYIDs® platform. The printer does not have to manage any variables or security elements. Products can be checked on the spot using smartphones and access rights.