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A prestigious French luxury brand launches a new programme with ATT.

In order to detect and prevent any attempts at fraud, identify counterfeit products and maintain total control of its distribution channels, a major watch, jewellery and haute couture brand has chosen to work with ATT and use its secure unit-level traceability and authentication solutions.

Packaging is printed using full digital printing on HP printers, while the various visible and non-visible codes are correlated and integrated into one single operation using ready-to-print files provided by the VARYIDs® platform. Upstream operations are registered and traced, and products can be checked on the spot using simple smartphones. A public code can also be used by the end customer to access the brand’s website, product information and loyalty programmes.

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