Read our article in The European Files magazine, in which our former CEO Jean-Pierre Massicot discusses the physical and secure traceability of food products.
The article expands on various solutions for ensuring product safety around the world. It sheds light on the advantages of unit-level marking technologies, as well as the common misconceptions surrounding blockchain and its real impact on product safety.
The European Union’s Farm to Fork Strategy undoubtedly represents a major turning point for the years to come, reflecting a wider ambition to make the European food system safer, healthier and more invested in sustainability.
The comprehensive strategy sets out legislative initiatives for the coming years to make the European food system more sustainable in terms of its environmental impact as well as its potential economic, social and health benefits. Two of the strategy’s most prominent initiatives are undoubtedly safety and sustainability in the food value chain, both of which have a direct impact on consumer health security.