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Press release

Advanced Track & Trace® announces the appointment of Jérôme Pichot as Chief Executive Officer.


Advanced Track & Trace and its reference shareholder, Capital Croissance, are delighted to announce the appointment of Jérôme Pichot as Chief Executive Officer.

Paris, France – 18 October 2021. Pichot is a recognized leader in the industry with extensive experience in the company’s key markets, including brand, identity and banknote protection. After starting his career at Legrand, Mr Pichot then worked at Arjowiggins where he held various managerial positions in the company’s luxury packaging and security divisions. Based in London since October 2016, he headed product development for tax stamps and brand protection at De La Rue, more recently holding the position of Global Sales Director for brand protection operations.

Pichot graduated from the CESEM programme at NEOMA Business School and holds an Executive MBA from ESSEC Business School.

He will succeed Jean-Pierre Massicot, the company’s founder and current CEO, who will continue to serve ATT in an advisory role. Mr Pichot will have the task of guiding the company’s development with a particular focus on international expansion and ATT’s core areas of expertise – brand protection and the traceability of products and safety documents. ATT is a fast-growing market leader in the product connectivity sector, using unique codes to authenticate and track objects throughout the supply chain.

“ATT is a recognized and respected leader in its markets,” says Jérôme Pichot. “Its brilliant team and its cutting-edge technologies have positioned the company in an ideal way to respond to the crucial security and trust issues facing companies, institutions, consumers and citizens. I am delighted to have the opportunity to take over from Jean Pierre and lead the company into its new phase of development. We will work together, with the commitment of our new shareholders, to open up new avenues and realize our full growth potential.”

Jérôme Pichot will take up his new duties on 18 October 2021.


Advanced Track & Trace
75 Avenue Victor Hugo
92500 Rueil-Malmaison
Tél. 01 47 16 64 72