Brand protection
With the appropriate brand protection strategy in place, you can improve trust in your organization, enhance your consumer relations and secure long-term market growth.
Reasons to invest in brand protection
Increasing your profits
Counterfeit goods and product diversion are loss makers for your business. Investing in a brand protection solution means minimizing risks and increasing sales.
Boosting your brand image
Brand protection creates added value for your customers by guaranteeing the provenance of your products. This strengthens your market position and helps to build brand loyalty.
Minimizing safety risks
Counterfeit goods and products sold through parallel markets are not compliant with the safeguards you have put in place. Certifying your products means making sure that your customers are protected.
Improving consumer confidence
Consumers can buy protected products with total peace of mind. Involving consumers in the product verification process means empowering them to take part in the fight against counterfeiting.
What are the different types of fraud?
How to protect yourself against counterfeiting
A strong authentication solution is key to protecting your products from counterfeiting. Such a solution should guarantee product security by affixing your products with a unique, secure and unclonable marking that can be verified at any time.
With such a solution, you can track your products all the way from production to the point of sale. If counterfeiting does occur, you can quickly locate and eliminate any fake products. The right authentication solution will not only enable you to protect your business and brands but also help you to increase consumer confidence in the quality of your products.
How to protect yourself against diversion
Product diversion is the practice of importing products into a market that is not authorized by the brand, often with the aim of circumventing certain regulations or agreements. The result is damage to turnover, brand reputation and consumer confidence.
To prevent this from happening, you can use secure physical authenticators to verify the authenticity of your products and security software to track their progress. Such a solution enables you to make sure that your products are genuine and come from authorized sources, while also boosting consumer confidence in your brand.
How to protect yourself against refill fraud
Protect your bottles or containers against refill fraud with brand protection solutions. The fraudulent refilling of bottles is particularly prevalent in the fragrance, cosmetics, alcoholic beverage and skincare industries. Secure, tamper-evident labels equipped with strong physical authenticators guarantee the authenticity of your products and protect against refill fraud. By using such an anti-refill solution, you will strengthen your brand and protect your consumers by guaranteeing the genuine content of your products.
A sure-fire guarantee of authenticity.
A reliable, secure and unclonable authenticator is the best solution for product protection and brand success. Patented by ATT, SEALVector® is a physical code that guarantees the authenticity of your products.
- With SEALVector®, you can affix a mark of ownership to any object or graphic representation, whether in digital or physical form.
- A strong authenticator, it provides proof of the illegal copying of a physical or digital product.
- SEALVector® technology is compatible with most printing processes and can be securely installed by subcontractors and suppliers of components, packaging, labels or casing elements.