ATT offers product protection against fraud and counterfeiting to a global food giant.
ATT’s SEALVector® tracer for authentication has been chosen to protect products packed in flexible packaging with flexographic printing. Used in combination with a variable micro data matrix, SEALVector® has made it possible for the group to identify counterfeits, detect fraudulent activities ahead of time, track products and protect against parallel markets and cross-border trafficking, among other issues. It allows fake copies to be identified and catalogued immediately according to their source. With immediate and remote authentication capabilities, this solution by ATT has been recognized to have probative value by several courts in Asia, facilitating the operations involved in seizures, investigations and prosecutions. ATT’s solutions are designed to fit a wide range of production contexts and field environments.