Acquisition of MSP SAS: a key step in ATT’s evolution in the fight against illicit markets.
At the start of 2023, Advanced Track & Trace, a leader in the protection and traceability of branded products, has made a major announcement with the acquisition of Media Services Partners (MSP SAS).
Founded in 2003, MSP SAS is a French company specialising in the secure traceability and physical authentication of branded products. In particular, MSP SAS offers solutions based on tamper-evident labels, which enable brands to protect their products against counterfeiting and offer consumers a secure shopping experience.
The technologies developed and patented by MSP SAS are used across a wide range of industries, particularly in the wine and spirits sector. The company has set itself apart through its commitment to innovation, service and the quality of its solutions. Thanks to a talented team, MSP SAS has succeeded in expanding its presence, advising and supporting its customers in their fight against counterfeiting.