ATT provides product security and tracing for a global leader in the luxury sector.
A strong brand image is central to companies in the luxury sector, which are among the groups most targeted by counterfeiters. ATT has deployed the SEALVector® tracer to authenticate and trace the products of this prestigious company. Each article bears an individual, encrypted identity that is tamper-evident and forgery-proof.
ATT also provides the central platform for both internal tracing capabilities and track and trace operations covering suppliers, subcontractors, factories, logistics and retail. Integrated internally, the IDPackLine® platform gives the brand access to a detailed view of a product’s journey at any time – from its presence at the point of sale all the way back to its component and material suppliers.
The second-hand market is also easier to monitor and control.