Providing brand protection and document security solutions
Advanced
Track & Trace
At ATT, we have been providing authentication and traceability solutions to our many customers – including SMEs, multinationals, governments, security printers and international institutions – for 20 years.
We are a global market leader in branded product protection and secure traceability.
Protecting branded products
Our mission
Protecting citizens against illicit trade and identity theft.
Our vision
Providing strong authentication and secure traceability solutions to businesses and governments.
Our goal
Delivering sustainable, high-performance solutions to protect products and documents.
Our values
Innovation, expertise, customer satisfaction, teamwork and passion.
About us
Advanced Track & Trace at a glance
Our story
Advanced Track and Trace was founded in France in 2003 with a clear mission: to offer our customers a range of high-quality security, authentication, identification and traceability solutions. Over the years, ATT has earned its credentials as a technological and market leader in the sector, with dozens of patents in numerous countries. The company has expanded its scope by providing solutions to governments, major international groups, security printers, SMEs and international institutions. With many customer relationships spanning more than a decade, ATT is dedicated to supporting the success of our customers through innovative and secure solutions.
Our patents: Recognition of innovation
Advanced Track and Trace holds over 250 patents in more than 50 countries. These patents demonstrate our ability to innovate and develop cutting-edge technologies in the security, authentication, identification and traceability sector. These technologies are used to protect brands, products and documents, and to combat counterfeiting and other forms of fraud. ATT’s patents reflect our dedication to excellence and our ability to provide valuable and secure traceability and anti-counterfeiting solutions to high-growth markets.
Capital Croissance: Our majority shareholder
Capital Croissance is an independent management company with a unique approach to investment. It is dedicated to accelerating growth by helping companies to achieve their goals. It does so by offering companies a customized support system that encompasses business development, growth operations, human resources development, digital management and strategic direction, while also addressing social, environmental and societal issues. Capital Croissance draws on a club of more than 350 private investors who, over and above financial support, provide expertise, contacts and strategic vision. The company is guided by shared values such as humility, benevolence, respect, commitment and excellence.
The Lamy Group: Long-standing shareholder
The first investor in ATT, the Lamy Group retains a stake in the company’s capital as a minority shareholder. For almost 200 years, the Lamy Group has been active in three different business sectors: energy services, raw materials and transport-logistics.
Martin Lamy: “The successive developments of the Group have always enabled us to remain anchored in the present and support changes in the Company. Our expertise, coupled with this wealth of experience, has given us our current role as a solid, reliable and independent partner. This status allows us to invest in forward-looking business activities that need partners who can provide them with the expertise and investment capacity to support their projects and make them sustainable.”