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You will find here the latest news from Advanced Track and Trace, as well as information on its markets.
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Advanced Track & Trace Partners with UBB (Union Bègles-Bordeaux Rugby Club)

This year again, ATT is pleased to be partnering with UBB as part of their « Grand Crus » program. This initiative brings together many actors of the local wine industry to support the club, with a particular focus on the training center in order to promote the emergence of young players and tomorrow’s talents.


Advanced track and Trace Featured in Echos de Bordeaux Newsletter

ATT shares this month in the Echos de Bordeaux newsletter its vision of the future of the wine and spirits sector in the area of security and traceability. From Grape-to-Glass, the industry is ahead of fantastic opportunities that need to be leveraged…

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Advanced Track and Trace featured in the European Files Journal

ATT is delighted to be a contributor to the Europeans Files issue dedicated to food safety. In this magazine, intended for European decision-makers, ATT shares its vision of food safety in connection with the “Farm to Fork” EU directive, and the conditions that will make it possible.



Advanced Track & Trace is delighted to welcome Capital Croissance as a new reference shareholder.

At the end of July 2021, Advanced Track & Trace (ATT) and Capital Croissance sealed an agreement which sees Capital Croissance take a stake in ATT as a reference shareholder.

The transaction allows ATT to benefit from Capital Croissance’s support initiatives in order to accelerate its strong development, in particular internationally. For these purposes, the New York-based JMC Investments fund is associated with the transaction.

All stakeholders share the same values ​​of commitment, responsibility, performance and excellence that have always driven ATT and have a great ambition for their common success.

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Advanced Track & Trace® announces the appointment of Jérôme Pichot as Chief Executive Officer.

Advanced Track & Trace and its reference shareholder, Capital Croissance, are pleased to announce the appointment of Jérôme Pichot as Chief Executive Officer.

He will succeed to Jean-Pierre Massicot, founder and current CEO of the company, who will remain with ATT in an advisory role. Jérôme’s mission will be to guide ATT in its development, in particular to expand to new territories, in ATT’s core areas of brand protection and traceability of products and security documents. ATT is a rapidly developing leader in the product connectivity markets via unique codes that allow objects to be authenticated and traced throughout the supply chain.

Read the Press release