The players of ready-to-wear, sportswear or sneakers, which benefit from a very strong brand image, are among the most targeted by counterfeiters. While counterfeits are sometimes seen as a sign of success, a market flooded with fakes confuses distributors and resellers. Real brand customers can be tricked into buying a copy when believing they are buying an original. The image of the brand can be seriously damaged and loyal customers lost.
In markets where the proliferation of new products has become the norm, it is imperative that companies for which brand value is capital can guarantee their customers that new models or exclusive drops are genuine.
Advanced Track & Trace® solutions have been proven in the field around the world and effectively protect many sensitive products, allowing companies to control and protect their brands, products, know-how and intellectual property.