Perfumes & Cosmetics

The perfume and cosmetics market is a sector particularly sensitive to counterfeiting and parallel markets. Working for many years with the largest international groups, Advanced Track & Trace® offers solutions to identify and authenticate beauty products and perfumes to protect brands and consumers. 

ATT offers its customers the benefit of its unique expertise in the unit identification, traceability and safety of products and components, upstream and downstream, in risk areas.

The solutions, visible or invisible, can be easily integrated on all types of materials, they allow instantaneous verification locally in the field. Security technologies also combine innovative, scalable and efficient CRM solutions that give brands the opportunity to transform their products into new vectors of communication to better inform and retain their customers.

ATT enjoys a long experience of these markets and of the different products and contexts that can be faced: a wide variety of products with a multiplicity of packaging materials, primary and secondary, multiple production processes, the management of several brands in different markets.

ATT has the experience of deploying these solutions at the global level, they address the needs and major issues encountered:


  • Fight against counterfeiting and derivatives: re-filling,
    re-use, …
  • Diversion, mastery of distribution networks,
  • Track & Trace


  • Identification strategies,
  • Unit traceability,
  • Parentage and follow-up to retail


  • Consumer engagement tools


ATT solutions offer decisive advantages in the definition of strategies and in the choice of solutions:

  • Solutions et technologies « agnostiques » : intégrables sur tous supports via tous types de processus,
  • Intégration simple dans les installations et infrastructures existantes,
  • Intégration et exploitation sécurisées, en interne ou en externalisé
  • Une chaîne logicielle existante, rôdée et éprouvée, facilement adaptable et personnalisable à des contextes spécifiques,
  • Pas de consommables additionnels, éco-environnemental,
  • Budgets d’investissements et de fonctionnement compétitifs.
  • “Agnostic” solutions and technologies: integrable on all media via all types of processes,
  • Easy integration into existing installations and infrastructures,
  • Secure integration and operation, internally or externally
  • An existing, well-established and proven software chain, easily adaptable and customizable to specific contexts,
  • No additional consumables, eco-environmental,
  • Competitive investment and operating budgets.