Companies in the luxury sector, which enjoy a very strong and valuable brand image, are among the most targeted by counterfeiters. If some consumers knowingly buy counterfeits, real brand customers may be tricked into acquiring a copy believing they are buying an original. The image of the brand can be seriously damaged and loyal customers lost.
This is why it is imperative that companies for which the value of the brand is essential, whose image is that of companies of excellence, can guarantee their customers cutting-edge solutions in order to protect them. In addition, they must equip themselves with efficient means to control each product in its flows.
Advanced Track & Trace® solutions are deployed around the world and effectively protect many very sensitive products in tailor-made applications allowing luxury players to control and protect their brands, products, know-how and intellectual property.