Luxury: Leather Goods, Fashion, Shoes, Watches, Jewelery

Companies in the luxury sector, which enjoy a very strong and valuable brand image, are among the most targeted by counterfeiters. If some consumers knowingly buy counterfeits, real brand customers may be tricked into acquiring a copy believing they are buying an original. The image of the brand can be seriously damaged and loyal customers lost.

This is why it is imperative that companies for which the value of the brand is essential, whose image is that of companies of excellence, can guarantee their customers cutting-edge solutions in order to protect them. In addition, they must equip themselves with efficient means to control each product in its flows.

Advanced Track & Trace® solutions are deployed around the world and effectively protect many very sensitive products in tailor-made applications allowing luxury players to control and protect their brands, products, know-how and intellectual property.

ATT has extensive experience in these markets and the different products and contexts encountered: leather goods, watches, jewelry, haute-couture…. A wide variety of materials, multiple and specialized production sites, assembly sites, high value products that are very different from each other for demanding customers. The products evolve quickly, new references are created very fast pace, depending on the collections, the solutions must be adaptable and scalable.

ATT has the experience of deploying these solutions at the global level, they address the needs and major issues encountered:

Security :

  • Fight against counterfeiting and derivatives: refilling,
    re-use, etc.
  • Diversion, mastery of distribution networks,
  • Track & Trace.


  • Identification strategies,
  • Unit traceability, and mastery of
    the “second hand” market,
  • Parentage and follow-up to retail


  • Consumer engagement tools


ATT solutions offer decisive advantages in the definition of strategies and in the choice of solutions:

  • “Agnostic” solutions and technologies: integrable on all media via all types of processes,
  • Simple integration into existing installations and infrastructures, 100% automatic or manual,
  • Secure integration and operation, internally or externally
  • An existing, well-established and proven software chain, easily adaptable and customizable to specific contexts,
  • No additional consumables, eco-environmental,
  • Competitive investment and operating budgets.