Wines, Alcohols and Spirits

Advanced Track & Trace® supports the most prestigious brands of wines, alcohols and spirits all over the world.

At the forefront of the most innovative deployments and with unparalleled feedback on all continents, Advanced Track & Trace® has acquired an expertise that allows it to develop with its customers the most effective cutting-edge strategies in terms of management. production, traceability, fraud detection and authentication on the market.

Entirely configurable codes, and evolving throughout the life of the product, also make it possible to give a new dimension to CRM and to establish a close and privileged relationship with the consumer.

Thanks to this expertise, Advanced Track & Trace® offers turnkey unit traceability solutions from production and bottling sites to points of sale, by integrating authentication and customer relations solutions.

ATT has a strong experience of these markets and of the different products and contexts encountered, with prestigious clients and interprofessions. A wide variety of stakeholders, multiple production sites – from the prestigious winery to the operator, to industry. Always valuable products.

ATT has experience of deploying these solutions at the local level via inter-branch organizations and at the global level for major leaders. ATT solutions address the needs and major issues encountered:

Security :

  • Fight against counterfeiting and derivatives: refilling,
    re-use, etc.
  • Diversion, mastering of distribution networks,
  • Track & Trace.


  • Identification strategies,
  • Unit traceability,
  • Parentage and follow-up to retail,
  • Grape to Glass


  • Consumer engagement tools: information, loyalty.

ATT solutions offer decisive advantages in the definition of strategies and in the choice of solutions:

  • “Agnostic” solutions and technologies: integrable on all media via all types of processes, adaptable to contexts,
  • Simple integration into existing installations and infrastructures, 100% automatic or manual,
  • Secure integration and operation, internally or externally.
  • An existing, well-established and proven software chain, easily adaptable and customizable to specific contexts,
  • No additional consumables, eco-environmental,
  • Competitive investment and operating budgets.

ATT also offers easy-to-access Smart NFC-type solutions and personalized detection-proof-of-opening solutions.

New services for the characterization of Grands Crus are offered by isotope analysis and integration of the signature in visible or non-visible encrypted codes.